Performance Driven, Design Forward

Think nuanced design, luxury fibers, and an array of fine constructions are for residential rugs only? Think again! SHIIR’s line of commercial rugs embodies everything our clients have come to expect from SHIIR, and more. These include cleanability, durability, and a wide range of price points, lead times, patterns, and of course – virtually unlimited customization options. All without sacrificing a stitch of style.

Commercial Rugs Without Compromise​

High-traffic hospitality? Corporate workspaces? Boutique retail? Our rugs are hand-crafted to meet the realities of commercial use while fulfilling your aesthetic vision. From lobbies and lounges to guest suites and conference rooms, we’ll help you find the perfect balance of design impact, performance, and price. And did we mention we can scale?

Wool, hand-tufted with commercial backing and a 7mm pile.

Customization, Simplified

Because we design and manufacture in-house, our capabilities range from mere modifications to true customization. With more than 160 proprietary patterns and more than 500 standard colorways – not to mention virtually limitless custom hues – we’re able to tailor material, construction, pattern scale and placement, color, size, and shape to your specifications.

The custom irregular grid pattern and color enhance the flow of any space. This hand-tufted wool rug with commercial-grade backing offers strength and elegance. With a medium pile height, it’s built to withstand high-traffic areas for up to 10 years while seamlessly fitting into your environment.
With a custom wavy pattern that adds dynamic movement and flow, this hand-tufted wool rug mimics an exposed foundation while enhancing the space with energy and softness. Built with a commercial backing for durability, the medium pile height is designed to withstand high-traffic areas while offering striking visual appeal.
Glyph. Wool & Silk, Hand-knotted Tibetan — Aman Residences, Tokyo, Japan. Communal Space & Lounge

A Product Line as Varied as Your Projects

We offer an unmatched variety of constructions and materials – from leather and silk to wool and high-performance PET – so you can specify the perfect combination of look, feel, and durability. Whatever your project requires – and whatever end user experience expectations you’re targeting – there’s a SHIIR rug to help you meet it.

Kada. Wool, Hand-tufted — Brickwood, Edgewater Golf Club, Lancaster, SC.

“ Our greatest difference is simple: we don’t just make rugs for commercial spaces, we design them with a designer’s eye—where performance and beauty are equal priorities.”

Versatile rugs that effortlessly complement any material, adding warmth and style to every space

For Designers

We make designers’ jobs easy. With so many materials, patterns, colors, textures, and price points to choose from – plus our unparalleled ability to customize in almost any way you can imagine – we can help you make any project look as though you sourced the globe. All in one place.

Briar. Wool, Hand-knotted — Wickwood Inn, Saugatuck, MI.

By Designers

We’re part of a Collective that designs it all: luxury residential homes, elevated commercial spaces, and highly personalized hospitality experiences – plus customized product, of course!

An Inspired Collaboration

Our custom hand-made rugs honor exotic raw materials such as cashmere, mohair, silk, pashmina, leather, and wool by exploiting color, texture, luminescence, and hand to drive design in novel and unexpected fashion. Whether hand-knotted, hand-tufted, or PET, SHIIR rugs are globally inspired, nuanced, and complex. They’re driven by our passion for innovation. And our appreciation for the ancient art of the hand-weaver.

SHIIR rugs are unique, endlessly customizable, and designed for discerning tastes. More than decorative statements, they’re exclamation points. Bold expressions of style. Of splendor. Of the story – your story. Born of our imaginations – and the talents and creativity of master artisans whose work is informed by centuries of forbears. Each new collection is the consummation of a  passionate quest to define luxury in ever-more unexpectedly beautiful ways.

Hand-knotted translated with hand-tufted
SHIIR offers complete customization of every one of our rugs, including the ability to translate any of our hand-knotted rug designs into a hand-tufted version.
A multitude of textures, patterns, and colors are designed to play well together, making SHIIR your one-stop source for curating a rug collection.
Comparison with different rug construction types
We can customize construction type and pile height to suit any functional need.

SHIIR Rugs is a collaboration between third generation rug purveyor Oscar Isberian Rugs and lifestyle design firm Soucie Horner Design Collective. Because we’re interior designers ourselves, we have first-hand insight into the challenges designers face, and the needs of end users. It’s  the reason we’re devoted to the celebration of textures, materials, artistry, and innovation. The reason we pursue originality even as we hand-weave using time-honored techniques. And the reason we unite inspired design with functionality and fine construction.

A SHIIR rug is not only the centerpiece of a well-appointed environment, it is a work of art.

Our Partners in Beauty

We’re proud to collaborate with these renowned business partners and stakeholders, who journey with us to help our clients live well, gather together, express their brand offerings, and provide memorable experiences to their own clients and customers.

Albert Hotel guest room
Each room features a luxurious solid-color rug, custom-sized to fit and matched to the hotel’s brand palette. — The Albert Hotel, Fredericksburg, TX
With an existing pattern and color, this rug was adapted with custom construction to suit the project’s needs—successfully translating into a standout feature in a busy market. — Loop Financial, Chicago, IL

Supporting Artisans

At SHIIR, we celebrate the mastery of the artisans and makers who handcraft our rugs by honoring their creativity, expertise, and the know-how that’s been handed down to them through the generations. Every SHIIR rug incorporates their story. And their soul.