Endless Possiblities

SHIIR rugs are available in more than 120 unique designs and 440 striking colorways. But as designers ourselves, we know there are times you’ll want to customize. Read on for all the ways the master artisans at SHIIR can customize nearly every one of our rug designs to meet your goals.

high rise residential room view

Color

SHIIR rugs are customizable to virtually unlimited hues. We can match fabrics, paint swatches, even nearby sands and seas – to name a few.

Hand-knotted translated with hand-tufted
Hand-tufted. Lower price points. Shorter lead times. Ideally suited to commercial applications. And still – rugs of uncompromising beauty and quality. Of course, SHIIR offers complete customization of every one of our rugs, including the ability to translate any of our hand-knotted rug designs into a hand-tufted version.

We’re a rug company, yes. But we’re also part of the Soucie Horner Design Collective – a collection of luxury, design-oriented businesses. The Collective creates luxury residential homes. Commercial spaces that deliver elevated environments in the places where people live, work, and engage with their communities – while exceeding expectations for return on investment, and bringing brand visions to life. And memorable hospitality experiences, which guests enjoy during their stays at our own Wickwood Inn.

Our place within the Soucie Horner Design Collective uniquely positions us to tell our clients’ stories through highly personalized design – whatever stories they choose to tell, in whatever language they choose to tell them. Whether luxurious fibers such as silk and cashmere or highly functional textures such as machine-tufted and PET, we know what designers need. And how to deliver.

Wolf Point East loboy
SHIIR rugs are customizable to virtually unlimited hues. We can match fabrics, paint swatches, even nearby sands and seas – to name a few.
Dinning room at the Wickwood
Whether hand-knotted, hand-tufted, or PET, SHIIR knows the key to a successful commercial design lies in a beautifully hardworking rug underfoot.

We also know that beauty is non-negotiable. That our ability to customize everything from fiber and color to pattern placement and size is thrilling to designers. And most importantly, we know that our rugs take our clients on design-inspired journeys. Artisan made and globally influenced, every SHIIR rug is a reminder that the world lies at your feet – no matter where in the world you go.

“The depth and breadth of our product line – not to mention our incredibly broad customization capabilities – makes SHIIR a favorite of designers in the residential, commercial, & hospitality arenas.”

Martin Horner, Co-founder, SHIIR Rugs
Versatile rugs that effortlessly complement any material, adding warmth and style to every space

For Designers

We make designers’ jobs easy. With so many materials, patterns, colors, textures, and price points to choose from – plus our unparalleled ability to customize in almost any way you can imagine – we can help you make any project look as though you sourced the globe. All in one place.

Nepa Tess, Shell

By Designers

We’re part of a Collective that designs it all: luxury residential homes, elevated commercial spaces, and highly personalized hospitality experiences – plus customized product, of course!

An Inspired Collaboration

Our custom hand-made rugs honor exotic raw materials such as cashmere, mohair, silk, pashmina, leather, and wool by exploiting color, texture, luminescence, and hand to drive design in novel and unexpected fashion. Whether hand-knotted, hand-tufted, or PET, SHIIR rugs are globally inspired, nuanced, and complex. They’re driven by our passion for innovation. And our appreciation for the ancient art of the hand-weaver.

SHIIR rugs are unique, endlessly customizable, and designed for discerning tastes. More than decorative statements, they’re exclamation points. Bold expressions of style. Of splendor. Of the story – your story. Born of our imaginations – and the talents and creativity of master artisans whose work is informed by centuries of forbears. Each new collection is the consummation of a  passionate quest to define luxury in ever-more unexpectedly beautiful ways.

Assorted colorways
With more than 500 standard colorways and unlimited custom hues, you’ll find the ideal rug for any project.
A multitude of textures, patterns, and colors are designed to play well together, making SHIIR your one-stop source for curating a rug collection.
Comparison with different rug construction types
We can customize construction type and pile height to suit any functional need.

SHIIR Rugs is a collaboration between third generation rug purveyor Oscar Isberian Rugs and lifestyle design firm Soucie Horner Design Collective. Because we’re interior designers ourselves, we have first-hand insight into the challenges designers face, and the needs of end users. It’s  the reason we’re devoted to the celebration of textures, materials, artistry, and innovation. The reason we pursue originality even as we hand-weave using time-honored techniques. And the reason we unite inspired design with functionality and fine construction.

A SHIIR rug is not only the centerpiece of a well-appointed environment, it is a work of art.

Supporting Artisans

At SHIIR, we celebrate the mastery of the artisans and makers who handcraft our rugs by honoring their creativity, expertise, and the know-how that’s been handed down to them through the generations. Every SHIIR rug incorporates their story. And their soul.